Case - Cloetta | Webropol

Webropol Provides Valuable Insights Quickly and Cost-Efficiently

Cloetta, founded in 1862, is a leading confectionery company in the Nordic region, The Netherlands, and Italy. Cloetta manufactures and markets confectionery, chocolate products, pastilles and chewing gum. In total, Cloetta products are sold in more than 50 markets worldwide. *

Cloetta’s Xylitol products work for healthy teeth. The Group’s largest pastille brand, Läkerol, is more than 100 years old. Other leading pastilles brands are Mynthon, King and Saila and Within chewing gum. Cloetta is market leading in Finland with the brand Jenkki and has a leading position in the Netherlands and Belgium with Sportlife and Xylifresh. Cloetta has also paved the way for the use of xylitol in chewing gums.

Easy and Versatile Consumer Behaviour Research and Opinion Polls with Webropol

At Cloetta we conduct a lot of different surveys regarding consumer behavior and opinions. In order to be able to concentrate on doing what we do best, we need versatile and easy to use research and analysis tools, such as Webropol, says Mr. Ilkka Ketola, Market Manager at Cloetta Finland.

Purchase Decision Research, Ad Testing and Product Development Surveys

We research how consumers make purchase decisions, so it Webropol is an important tool when we plan and carry out different marketing concepts. With regard to advertising campaigns, we naturally have to make sure our investments give as good an ROI as possible, so for example we do pretesting of campaigns before launching them. When researching consumer preferences the results provide us with valuable insights and assistance for developing our products, so we do a lot of measuring of the interest in new product concepts. What we particularly like about Webropol survey, reporting and analysis solutions is how quickly and cost efficiently we can get insights that are so valuable, says Ilkka.