The most widely used online survey tool in the Nordic countries, with over 17 years of experience

Each year more than 30 million people answer surveys that have been created by over 70,000 Webropol users.

  • Our customers range in size from organisations with 1 employee to over 160,000 employees
  • We provide a cost effective system without compromising on quality
  • • Continuous development to ensure our products are user friendly and secure

With Webropol, knowledge enables growth – the only online survey tool you will ever need.

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Guide To Market Research Surveys


Market research is a multi-stage process. If you are responsible for your organization’s marketing efforts and competitor comparisons, or if you are involved in product development, marketing, marketing planning, or other business-to-business tasks, the guide provides a lot of valuable information. Please read the following guide for tips on conducting market research:

  1. Survey planning and format
    • Setting Goals
    • Survey Format
    • Preparing the Defendant database
  2. Collecting information
    • Creating an online survey
    • Sending invitations to participate
    • Data Collection
  3. Analysis
    • Analyzing and reporting results
    • Presentation of the results of the survey
  4. Reporting and follow-up
    • Creating an action plan
    • Tracking

Fill out the form below to download the guide in pdf format.


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